| A recent trend on TikTok has caused Americans to rally for the sake of strangers in the form of just five seconds of charitable attention. As mentioned in Content Creation, The Cost of Capitalism & American Ambitions, working-class Americans are using social media as a form of supplemental income given the stresses forced upon them with the current economic circumstances. TikTok, it seems, is here to provide. The TikTok Creator Program is paying for users’ compassion, as creators have come to realize that a simple equation can reveal the number of views needed to cover debt of all kinds. Joy Human has over thirty thousand followers on TikTok and participated in the trend by acknowledging she is five thousand dollars in debt and is striving to start her small business back up. In four days, Human’s video received seventy thousand views, of which thirty thousand were considered ‘eligible’ by the creator fund and earned her twenty dollars. In order for a video to qualify, it must be one minute or longer and cannot contain any duets, stitches or product promotion, and must be viewed from TikTok’s For You Page.  Eligibility Requirements for the CRP acquired from TikTok. The rate of pay, or Revenue Per Mille (RPM), is calculated per one thousand qualified views and is determined by evaluation of a user’s average watch time, search value, location, and video engagement. Once active as a member of the Creator Rewards Program, the RPM determined by the platform can be used to calculate the number of qualified views needed to earn the desired amount. For example, Human had a goal of five thousand dollars. She shared her RPM in this TikTok that amounts to $.70 per one thousand qualified views. So, to calculate the number of qualified views (V) to achieve a goal amount (G), one must divide the Goal by the RPM, and multiply by one thousand: V= (G/RPM)1000 The most effective way to share one’s goal on TikTok is to repost the creator’s video so it lands on others’ For You Page. |
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