PROFILE REDEFINED

Vicky Rivera is devoted to improving her content on her Instagram and TikTok accounts with the goal of obtaining more clients in her business. When analyzing Rivera’s services and her previous posts, it was vital to acknowledge the content that her audience was most interactive with. Although Rivera’s final result posting pattern is consistent and of good quality, her most liked posts were those that featured Rivera herself, and those weren’t posted nearly as frequently as her service posts.

Rivera has spent some time getting more comfortable in front of the camera, and sharing more about herself and her goals in her content, making her more personable and trustworthy to new clients. She has practiced editing techniques as assigned, and now has a full comprehension of transitional logistics regarding timing, camera position and utilizing trending sounds to increase impact to the viewer.

She has applied these skills to create more video content than photos, and created an in-depth consultation video with graphics and is now the most liked post on her Instagram page with great feedback from her followers.

When our workshop began, Rivera had forty-one followers on TikTok and seven-hundred on Instagram. In just two weeks of applying her new techniques to her posts on Instagram, her following is now seven-hundred and ninety.

Rivera’s honesty with her audience about her content has also been earning her a ton of encouragement from her followers. She has been diligent and focused throughout our time together and soon to be someone to watch out for on social media.