PROFILE REDEFINED

Vicky Rivera is an ambitious entrepreneur and a talented lash-artist committed to promoting her small-business on social media. After our discussion in this interview, another was had that specified Rivera’s goals and how to approach them strategically. In order for Rivera to obtain the aesthetically pleasing profile at a glance as she desires, her content must first take the spotlight.

Rivera’s content prior to our meeting mostly consisted of photos and reels-short form videos with music that play on a loop for as long as viewer remains on the post. The short form is great for the average attention span, and the variety of music is great, but they had only really shown the final result of her service. This style of video is most effective for Rivera’s returning clientele looking to tweak their next service, but unfortunately is not going to be as impactful to new clients browsing @LashOutByVic on TikTok.

What I recommended to Rivera is create more interactive content with her clients. With their cooperation, a before-and-after video could be conducted to show the visual impact that each client experiences with the service they receive, whether it’s a brow wax and tint, a lash lift or extensions. The most marketable part of Rivera’s service is the visual impact to a person’s arguably most impressionable expression: their eyes. Her audience needs to see them- before and after her services.

Another aspect of @LashOutByVic’s Instagram profile that needs more attention, is the host. Rivera has made great progress opening up throughout our sessions- gaining confidence being in front of the camera and using her voice to engage her audience. In order to most-effectively achieve this, Rivera underwent a crash course in tools and technology, with just what she had in her studio.

Rivera had a slight advantage, having access to great lighting in her studio, and the help of a quality ring-light equipped with a phone mount for her iPhone, that she was previously using primarily to light her clients during service.

A quick demonstration and advisement of timing allowed her to successfully produce a before-and-after video with an impeccable transition, and her client was even thrilled with the results.

Under advisement, Rivera also conducted her first on-camera consultation with this client before her service. She was assigned the task of using her computer to edit the video and post to her socials herself, with the intention of enlightening her future clientele of what to expect when they book an appointment.

These seemingly small practices will gain Rivera confidence and consistency in her videos, developing skills that she will apply on her own in order to provide her audience impactful visuals and display her personality as an honest and relatable business-owner. She shows great potential and initiative. Striving to master these aspects on her own is promising that her future content will be engaging and encouraging to others so they can do this too.

Stay tuned to Profile ReDefined to see how @LashOutByVic progresses with her content creation, and how you can do it too.